Consulting
Marketing & Brand Strategy | Consumer Insights & Data Analytics | Market Research
Hi, I’m Christyl, founder, and CEO of Pinktuition, established in 2023. I hold a BCom (Bachelor of Commerce) and BCom Honours in International Business Management from the University of South Africa and an MBA in International Marketing from the IUBH in Germany. With over 15 years of professional experience in Financial Services, Retail and EdTech industries in capacities ranging from Finance through to Marketing, I’m a fierce advocate for the Consumer.
I excel at cross-product stakeholder management and I’ve run numerous Research studies in International Markets on women consumers. I consider myself a subject matter expert when it comes to Consumer Insights and Data Analytics, Digital Performance Marketing, Management Reporting, Marketing Strategy, and Brand Management. As a Consultant, I want to help organisations find the best solutions for their consumers, without cutting the bottom line. Along with my team of dedicated experts, we aim to provide the below services effortlessly.
Service offerings
Market Assessments
A comprehensive analysis of your company’s competitors, consumers, and other industry stakeholders - enabling you to understand the need and demand for your business’ offerings within the Market.
Brand Value / Pulse Studies
Providing the organisation insights by measuring the four dimensions of brand equity (brand loyalty, awareness, associations, and perceived quality) utilising an in-house developed method, proven to deliver eye-opening results and ultimately drive better value to consumers.
Campaign Performance and Management Reporting
ROI, ROAS, Marketing funnel, Email Newsletter, above, below or through-the-line performance - we’ve done it and we can help you apply the same methodology ensuring robust results time after time. That way you’ll know which percentage of your marketing budget is wasted, but still necessary for driving awareness.
State of the Consumer | Research Studies
A necessary step before aiming to develop buying personas or profiles of any kind - understanding the consumer and their mindset within the market, along with several political, economic, sociocultural, technological, and environmental indicators. This exercise helps an organisation understand who their customers are, what bothers them, and what’s constantly on their minds - ultimately identifying how the organisation’s offering can seamlessly fit into the consumer’s life.
Surveys and Measurement Instruments
CSAT, NPS, or just general value for anything - we’ve got experience in delivering exceptional insights through our survey and research instruments. If we can’t find a suitable time-sensitive solution, we’ll partner with someone in our network to deliver the best results.
Full Service Marketing Strategies
Helping you craft the right strategy i.e., the plan of action for both the short, medium, and longer-term for attaining entry into a market, or greater market share, or an increase in revenue, etc. We do this by identifying the measurements that matter, and how to implement those, irrespective of where you are in your offering’s lifecycle.
We also offer brand creative, digital marketing and analytics, and consumer insights add-ons for this option.
Testimonials
“Christyl's superpower is her ability to build a sensible story and piece together a coherent theme with a strategic narrative in record time.”
EdTech | Senior Director, Consumer Insights & Analytics
“Christyl is an inquisitive, dedicated and energetic individual, passionate about putting the consumer at the heart of strategies. Her ability to analyse an visualise data, sets the standard for many Consumer Insights and Analytics professionals!”
EdTech | Senior Product Strategy Analyst
“Her intelligence, tenacity, integrity, and unrivaled storytelling abilities make her the kind of colleague you always hope to have on your team project. She is both analytic and creative, an eloquent communicator.”
EdTech | Consumer Insights & Analytics Manager
“I learnt so much from the way she approached a problem - asking questions no one else had, pushing the envelope on what’s possible, and consistently delivering a high standard of work.”
EdTech | Performance Marketing Analyst